{"id":10000052,"date":"2017-12-22T12:59:28","date_gmt":"2017-12-22T11:59:28","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10000052"},"modified":"2017-12-22T13:23:13","modified_gmt":"2017-12-22T12:23:13","slug":"my-music-cocktail-the-music-drinks","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/my-music-cocktail-the-music-drinks\/","title":{"rendered":"My Music Cocktail, the music drinks"},"content":{"rendered":"

Imagine you could go back in time to the late 19<\/span>th<\/span> century or \u2013 for those less nostalgic \u2013 to the 1920s. Music would accompany you in this backwards time travel: from jazz played in the clubs of New Orleans while drinking Vieux Carr\u00e8, to swing during Prohibition, while at London\u2019s Ciro Club bartender Harry MacElhone is creating his White Lady cocktail for a mysterious woman. <\/span><\/p>\n

MPT (Moak People Training) bartender trainers Giovanni Peligra, Antonio Fiamingo and Davide De Leo powered up their time machine and brought six cocktail recipes back on their return journey, six historical moments and six music genres. The result: an innovative menu of six My Music Cocktail twists. \u201cStarting point for the project My Music Coffee<\/em> \u2013 explains Giovanni Peligra \u2013has been a study by psychologist Charles Spence, which shows that sounds enhance and change flavours of food and beverages. We made a research starting from the historical period of highest expression related to each music genre of the serving line, and recalled the cocktails that were trendy at that times, using them to create six twists of the original recipes. We re-elaborated them by including selected and top-quality ingredients, such as the Bonajuto chocolate of Modica in the \u201cRock Spider\u201d cocktail or Sicilian organic orange juice in the \u201cBio Wallbanger\u201d, which are able to enhance the sensory notes of each blend connected to the six music genres: jazz, classic, funk, soul, swing and rock. As for the ritual of coffee, music becomes a social multisensory interaction tool also during aperitif time.<\/em>\u201d<\/span><\/p>\n

Moak wanted to launch this new \u201chappy hour<\/em>\u201d format on the occasion of the new My Music Coffee 2017 advert campaign, in order to turn aperitif time into an original experience. The bar universe is changing.<\/em> \u2013 finishes Peligra \u2013 Coffee shops that stand out are those offering innovation, and managing to tell a nice and captivating story. With the project My Music Cocktail, we want to give an added value: not only culture of drinking, but culture expressed through art forms, such as music\u201d.<\/em><\/span><\/p>\n

My Music Cocktail
\ngenre: Jazz
\nage: fine \u2018800
\ncocktail: Vieux Carr\u00e8
\ntwist My Music: Caff\u00e8 Vecchio
\nMy Music Coffee blend: Aromatik Jazz
\nbartender: Davide De Leo<\/p>\n

genre: Classic
\nage: early \u2018800
\ncocktail: non-alcoholic
\ntwist My Music: Red Energy
\nblend: Deca Classic
\nbartender: Antonio Fiamingo<\/p>\n

genre: Funk
\nage: 1950s
\ncocktail: Marvey Wallbanger
\ntwist My Music: Bio Wallbanger
\nMy Music Coffee blend: Bio Fair Funk
\nbartender: Antonio Fiamingo<\/p>\n

genre: Soul
\nage: 1960s
\ncocktail: Paradise
\ntwist My Music: Spyce Paradise
\nMy Music Coffee blend: Soul Coffee
\nbartender: Giovanni Peligra<\/p>\n

genre: Swing
\nage: 1920s
\ncocktail: White Lady
\ntwist My Music: Black Lady
\nMy Music Coffee blend: Swing Coffee
\nbartender: Davide De Leo<\/p>\n

genre: Rock
\nage: 1950s-1960s
\ncocktail: White Spider
\ntwist My Music: Rock Spider
\nMy Music Coffee blend: Rock Coffee
\nbartender: Giovanni Peligra<\/p>\n

\"\" \"\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine you could go back in time to the late 19th century or \u2013 for those less nostalgic […]<\/p>\n","protected":false},"author":5,"featured_media":9999632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[50],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10000052"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10000052"}],"version-history":[{"count":5,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10000052\/revisions"}],"predecessor-version":[{"id":10000058,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10000052\/revisions\/10000058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/9999632"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10000052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10000052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10000052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}