{"id":10001325,"date":"2015-01-01T09:00:44","date_gmt":"2015-01-01T08:00:44","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10001325"},"modified":"2018-03-22T22:05:18","modified_gmt":"2018-03-22T21:05:18","slug":"marsali-the-new-corporate-identity-pays-homage-to-arab-culture","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/marsali-the-new-corporate-identity-pays-homage-to-arab-culture\/","title":{"rendered":"Marsal\u00ec, the new corporate identity pays homage to Arab culture"},"content":{"rendered":"

A<\/span>t the end of the Eighteenth century, it was the English businessman John Woodhouse, who had just landed on the Sicilian coasts of Marsala, that describes the wine produces by local farmers (Marsala) an excellent drink, and thus became export promoter abroad. It is indeed well known that history makers crossed the town with Arab influence, among which heroic Garibaldi, who went ashore in Marsala on May 11th<\/span>, 1860 with his Thousand volunteers and freed southern Italy from Bourbon oppression. In the \u201cgorgeous urbs\u201d \u2013 as Cicero described it \u2013 there\u2019s not only wine producers. In 1974, the small roasting company Americaff is set up, which coffee is appreciated in good time in the island. In 2005, Moak acquires the plant, and relaunches it with a new brand in 2014: Marsal\u00ec. The name includes the etymological Arab origin of the town (port of Allah), which is not new for Moak, being proud debtor of its brand towards its hometown (in fact, Moak comes from the Arab word mohac, which means Modica). The project of the new corporate identity was entrusted to the for[me]moak team, in-house advertising agency that restyled the brand with innovative and creative language, worthy of respect by those who love merging past and present.<\/p>\n