{"id":10002208,"date":"2014-01-01T09:00:37","date_gmt":"2014-01-01T08:00:37","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10002208"},"modified":"2018-04-27T20:18:02","modified_gmt":"2018-04-27T18:18:02","slug":"camparino-the-gallery-symbol-of-milan-and-of-the-aperitif-of-the-world","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/camparino-the-gallery-symbol-of-milan-and-of-the-aperitif-of-the-world\/","title":{"rendered":"Camparino in the Gallery. Symbol of Milan and of the aperitif of the world"},"content":{"rendered":"

C<\/span>ampari is Milan, it is its history and its most representative places, such as the Gallery. Campari reflects the city\u2019s soul and habits, continuing to show the world the meaning of real Italian aperitif even nowadays. Its history starts when Gaspare Campari moved to Milan in search of a job as waiter. Thanks to some economic support, he first opened a shop in Via Rastrelli and afterwards in Piazza Duomo under the Coperto dei Figini, which was later demolished, in order to give life to the current Vittorio Emanuele II Gallery. He chose a corner shop on the right side when entering the Gallery, marking the beginning of Campari history. On November 14<\/span>th<\/span>, 1867, Davide his fourth heir is born in the four rooms above Caff\u00e8\u00a0<\/span>Campari. Business flourishes and the \u201csingle-light\u201d shop becomes a \u201csix-light\u201d one including a restaurant on the upper floors. Verdi, Giacosa, Ferravilla, Attilio Manzoni, Giovan Battista Pirelli, Giuseppe Bagatti Valsecchi, dishevelled Emilio Praga, sculptor Trubetsov, painters Puccini, Toscanini and many more become frequent customers. Even King Umberto I stopped over to drink \u201cthe best coffee of Milan\u201d when passing through Milan to go to the Royal Villa of Monza.<\/span><\/span><\/p>\n