{"id":10004945,"date":"2018-11-16T16:24:55","date_gmt":"2018-11-16T15:24:55","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10004945"},"modified":"2018-11-17T09:18:58","modified_gmt":"2018-11-17T08:18:58","slug":"new-zealand","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/new-zealand\/","title":{"rendered":"New Zealand: caf\u00e9s are the most favourite places to meet and socialize."},"content":{"rendered":"<h3>Interview with Michelle Stairmand of Nero Italia NZ ltd. Coffee in the land of kiwi.<\/h3>\n<p>In Italy, we are used to drink coffee at the counter, often on the fly. However, things are changing: in new coffee bars, more and more space is dedicated to tables, sofas and Wi-Fi, so to encourage people to spend more time in a caf\u00e9. However, this new setting has no originality. In fact, abroad it has always been working like this. In <strong>New Zealand,<\/strong>\u00a0\u201csocial\u201d country par excellence, for instance, a coffee break could even last several hours, while studying, working or just chatting. On one condition: the place should not be too crowded and you order at least one drink per hour.<br \/>\nWe took advantage of <strong>Michelle Stairmand\u2019<\/strong>s visit in Modica and asked her tell us a bit more about it. She knows the world of coffee very well and follows the habits of coffee lovers in the land of <a href=\"https:\/\/en.wikipedia.org\/wiki\/M%C4%81ori_people\" target=\"_blank\" rel=\"noopener\">Maori<\/a> very closely. So, if you are thinking of traveling to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Auckland\" target=\"_blank\" rel=\"noopener\">Auckland<\/a> as a tourist or to open a coffee shop in the area, here\u2019s what you need to know.<\/p>\n<figure id=\"attachment_10004916\" aria-describedby=\"caption-attachment-10004916\" style=\"width: 963px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10004916\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak.jpg\" alt=\"\" width=\"963\" height=\"642\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak.jpg 963w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/meeting_moak-900x600.jpg 900w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><figcaption id=\"caption-attachment-10004916\" class=\"wp-caption-text\">From right: Michelle Stairmand, Annalisa Spadola, Marco Caudini and Francesco Neri<\/figcaption><\/figure>\n<p>Michelle Stairmand describes herself as a \u201ccoffee goddess\u201d. She started as a cabinetmaker and is now in charge of <a href=\"http:\/\/www.nero.kiwi\/\" target=\"_blank\" rel=\"noopener\">Nero Italia NZ ltd<\/a>, <a href=\"http:\/\/www.caffemoak.com\/en\" target=\"_blank\" rel=\"noopener\">Caff\u00e8 Moak<\/a> distributor in New Zealand.<\/p>\n<p><em><strong>From passion for wood to the one for coffee. Tell us about this change.<\/strong><\/em><\/p>\n<p>I have always been passionate about art and creativity. One day, while I was working as a cabinetmaker, I took a break and sipped my usual cup of coffee. I was looking around and my eyes lingered on the drink. That was the moment when I thought about what I would really like to do in my life (it might be true that you can read the future in coffee grounds). Hence, shortly after I started a new adventure in a coffee shop in Auckland: first as a dishwasher, then I became barista and learnt how to prepare a good coffee. The next step was my experience at Nero Italia, which I decided to buy after my six-year collaboration. I strongly believed in the growth potential of this place. And I believe I have won this challenge (she laughs).<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10004932\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino.jpg\" alt=\"\" width=\"1200\" height=\"798\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino-768x511.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino-1024x681.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino-450x299.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/cappuccino-902x600.jpg 902w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>How do you drink coffee in New Zealand?<\/em><\/strong><\/p>\n<p>All our coffees are espresso-based. We have a lot of \u201cdouble espresso\u201d as well as \u201clong black\u201d (espresso served with some hot water) in our menus. However, the most consumed coffee-based drink in New Zealand is the \u201c<strong>flat white<\/strong>\u201d, which is basically a double espresso and frothed milk with a very liquid cream, usually featuring less foam than a cappuccino and more like a latte macchiato. We serve it in 12-ounce cups and drink it all day long. In Auckland, many people walk off to the office taking their big coffee cup with them and sip it during the whole day.<\/p>\n<p><em><strong>What about the new trend of drinking coffee?<\/strong><\/em><\/p>\n<p>Definitely cold coffee, iced coffee and take-away cold coffee. On the other hand, filter coffee is not as popular as in other countries. We just consume huge amounts of milk and we don\u2019t give it up, not even with coffee.<\/p>\n<div id='gallery-1' class='gallery galleryid-10004945 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10004904\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/Nero-Italia-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10004904'>\n\t\t\t\tThe headquarters of Nero Italia in Auckland \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10004914\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/drink-coffee-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10004914'>\n\t\t\t\tMichelle Stairmand\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><em><strong>How is the coffee market in New Zealand?<\/strong><\/em><\/p>\n<p>It\u2019s very different compared to the Italian market. We drink a lot of milk, consider about 80% of total consumption. We don\u2019t just stand at the counter and drink our coffee on the fly. We meet with friends, we catch up and could also sit for one hour. Sharing and socializing is part of our culture.<\/p>\n<p><em><strong>How important is training?<\/strong><\/em><\/p>\n<p>Training as well as experience is essential for those who want to work in this sector. Besides training people into real professionals, a coffee shop should also work towards its image and the quality of its products. This is what we try to communicate, offering also in-house training courses. Thanks to the good relationship we\u2019ve established over the years, many of our customers have been with us for more than ten years. Our winning feature? I believe it\u2019s the fact that we offer a high-end product in combination with consultation, training and image cultivation.<\/p>\n<div id='gallery-2' class='gallery galleryid-10004945 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"4096\" height=\"2730\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-10004910\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill.jpg 4096w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-900x600.jpg 900w\" sizes=\"(max-width: 4096px) 100vw, 4096px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10004910'>\n\t\t\t\tSugar Grill\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"4096\" height=\"2730\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open.jpg 4096w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/sugar-grill-open-900x600.jpg 900w\" sizes=\"(max-width: 4096px) 100vw, 4096px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em><strong>Projects for the future?<\/strong><\/em><\/p>\n<p>In December, we\u2019ll have a new caf\u00e9 opening. It\u2019s called \u201c<a href=\"https:\/\/www.facebook.com\/thesugargrill\/\" target=\"_blank\" rel=\"noopener\">Sugar Grill<\/a>\u201d and is situated in the <strong>Te Atatu Peninsulain<\/strong> Auckland. It\u2019s a very interesting project born by a son\u2019s wish to fulfil his mother\u2019s dream: opening a caf\u00e9. His father has been an executive chef for many years and decided to change life and support his son in realizing this goal for the entire family. Obviously, Moak will be part of it.<\/p>\n<figure id=\"attachment_10004935\" aria-describedby=\"caption-attachment-10004935\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-10004935 size-full\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/auckland-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-10004935\" class=\"wp-caption-text\">Auckland &#8211; New Zealand<\/figcaption><\/figure>\n<p>Should you ever be in Auckland, the \u201cCity of Sails\u201d, here\u2019s where you can find Caff\u00e8 Moak. <strong><a href=\"http:\/\/www.nonsolopizza.co.nz\/\" target=\"_blank\" rel=\"noopener\">Non solo Pizza<\/a><\/strong> in Parnell (Parnell 59) offers excellent Italian dishes and fanciful breakfasts, also for vegans and vegetarians. This place even boasts an external garden area, where you can relax and enjoy the sun of this beautiful island.Moreover, if you are in Ponsonby &#8211; the chic neighbourhood in Auckland \u2013 you can enjoy a coffee or white flat at <a href=\"http:\/\/www.ilforno.co.nz\/\" target=\"_blank\" rel=\"noopener\"><strong>Il Forno<\/strong><\/a>, caf\u00e9, bakery and much more.<\/p>\n<div id='gallery-3' class='gallery galleryid-10004945 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-3-10004937\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/non-solo-pizza-1-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-10004937'>\n\t\t\t\tNon Solo Pizza\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-3-10004902\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/11\/il-forno-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-10004902'>\n\t\t\t\tIl Forno\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Interview with Michelle Stairmand of Nero Italia NZ ltd. Coffee in the land of kiwi. In Italy, we [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10004927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[53],"tags":[277,39,276,245,271,274,275],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10004945"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10004945"}],"version-history":[{"count":9,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10004945\/revisions"}],"predecessor-version":[{"id":10004960,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10004945\/revisions\/10004960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10004927"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10004945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10004945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10004945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}