{"id":10005198,"date":"2018-12-17T12:42:07","date_gmt":"2018-12-17T11:42:07","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10005198"},"modified":"2018-12-21T12:04:00","modified_gmt":"2018-12-21T11:04:00","slug":"rudy-zerbi","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/rudy-zerbi\/","title":{"rendered":"Rudy Zerbi: the dream of an ice-cream parlour after music and writing"},"content":{"rendered":"<h3>Interviewing the author of \u00a0&#8220;Se non sbagli non sai che ti perdi&#8221; (<em>If you don\u2019t make mistakes, you don\u2019t know what you miss<\/em>), written together with Mara Maionchi, about how to have and maintain success.<\/h3>\n<p><a href=\"http:\/\/www.mariadefilippi.mediaset.it\/amici\/insegnanti\/professori\/rudy-zerbi.shtml\" target=\"_blank\" rel=\"noopener\"><strong>Rudy Zerbi<\/strong><\/a>\u00a0has been actively working in all communication sectors: first radio and TV, and now he also wrote a book together with\u00a0<strong><u><a href=\"https:\/\/www.facebook.com\/maramaionchi\/\">Mara Maionchi<\/a>, <\/u><\/strong>entitled &#8220;<strong>Se non sbagli non sai che ti perdi<\/strong>&#8221; , which was just published by Longanesi.<\/p>\n<p>Rudy used to work at the Sony record company for several years, where he was artistic director among other things. However, it was thanks to the crucial encounter with <strong>Maria de Filippi\u00a0<\/strong>that he became protagonist of two very popular TV shows, <em>Amici\u00a0<\/em>and <em>Tu si que vales.<\/em><\/p>\n<p>Moreover, he used to be a judge at <em>Italia&#8217;s got talent<\/em>. Who better than him to tell how to achieve success and then maintain it? Of all people, he\u2019s the best to tell how success can be reached and also maintained.<\/p>\n<div id='gallery-1' class='gallery galleryid-10005198 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia.jpg\" class=\"attachment-full size-full\" alt=\"zerbi-maionchi\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/Luca-Del-Pia-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1.jpg\" class=\"attachment-full size-full\" alt=\"rudy_maionchi\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2018\/12\/RUDY-1-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><strong><span lang=\"EN-GB\">In a world getting faster and faster, how can you teach a boy (tip 3: you need time) that in order to get results you need to wait and be patient? <\/span><\/strong><\/p>\n<p><span lang=\"EN-GB\">It&#8217;s not easy. Social media and TV make young people illusorily believe that everything can be achieved very quickly. However, unfortunately results are only temporary and often of little value. You need to explain that success and the satisfaction deriving from it are simple stages of a lifetime journey. Even when you are successful, you still have a lot of work ahead of you, so your commitment has to be constant and fruitful, while paying attention to the necessary changes and inevitable arrests. Life is made of many goals, there is not just one in our entire professional career<\/span>.<\/p>\n<p><b><span lang=\"EN-GB\">We also have to keep in mind that that not everyone achieves the pinnacle, many continue climbing. What keeps you from never giving up? <\/span><\/b><\/p>\n<p><span lang=\"EN-GB\">Having a new dream to fulfil. You always have to have something that motivates from an intellectual viewpoint. Setting oneself different goals is essential. All of us keep on dreaming, even if we feel fulfilled. Secret wishes allow us to move on. My secret dream, for example \u2013 I\u2019ll never be tired of saying it \u2013 is to open an ice-cream parlour. This desire motivates me enormously. I read up on the subject a lot, I read and check everything about ice-cream. A passion as big as music<\/span>.<\/p>\n<p><strong><b><span lang=\"EN-GB\">Is it true that you suggested Mara Maionchi to become a jury member of X Factor<\/span><\/b>?<\/strong><br \/>\n<span lang=\"EN-GB\">Yes, indeed. And I also did the same with Morgan<\/span>.<\/p>\n<p><strong><span lang=\"EN-GB\">You\u2019re a talent scout! Speaking of it: if you still were artistic director of Sony, which artist would you like to contract<\/span>?<\/strong><br \/>\nCalcutta a<span lang=\"EN-GB\">nd Thomas Paradise of Thegiornalisti, the Roman part of contemporary music. The city is going through a difficult period, but inspiration and creativity actually arise from affliction<\/span>.<\/p>\n<p><strong><b><span lang=\"EN-GB\">Both Mara and you often point out in the book that you need to meet the right people. Whom did you meet<\/span><\/b>?<\/strong><br \/>\n\u200bI\u00a0<span lang=\"EN-GB\">met more than one, but the two most significant people are Gianni Morandi, who made me realize that you never stop \u201cworking hard\u201d, and Maria De Filippi. She brought me to <i>Amici<\/i>and explained how important it is to listen to and respect the audience, which teaches you things every day<\/span>.<\/p>\n<p><b><span lang=\"EN-GB\">You achieve the pinnacle, but how do you manage the maintain the position<\/span><\/b><strong>?<\/strong><br \/>\n<span lang=\"EN-GB\">There are plenty of examples of great artists who have not managed to deal with fame, such as Robin Williams, Avicii or Chris Cornell of the Soundgarden. On the day of his birthday, Ghali used social media to write that he doesn\u2019t wish anybody to become famous. You always have to remember how you got to that point, who you were before, and always keep in mind that every day \u201cis a moment that can pass in a moment\u2019s breath&#8221;. You have to enjoy the situation and always have both feet on the ground. Moreover, you have to have respect for money by making the right investments that will help when things go wrong<\/span>.<\/p>\n<p><strong><span lang=\"EN-GB\">You suffer from the \u201cdirty ashtray&#8221; syndrome, which you inherited from the time you worked at your parents&#8217; hotel in Santa Margherita Ligure<\/span>.<\/strong><br \/>\n<span lang=\"EN-GB\">Everywhere I go! My neighbour in Milan leaves her ashtray always full of cigarette butts. Theoretically, it\u2019s in her part of the yard, but I clean it every time I go by. I can\u2019t help it! <\/span><b><\/b><\/p>\n<p><strong><b><span lang=\"EN-GB\">So, you would like to become an ice cream vendor. Which flavour would you choose to go with coffee<\/span><\/b>?<\/strong><\/p>\n<p><span lang=\"EN-GB\">Hazelnuts of the Langhe. With\u00a0<a href=\"http:\/\/store.caffemoak.com\/\" target=\"_blank\" rel=\"noopener\">coffee<\/a> it\u2019s the best match ever<\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interviewing the author of \u00a0&#8220;Se non sbagli non sai che ti perdi&#8221; (If you don\u2019t make mistakes, you [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":10005159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52],"tags":[],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005198"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10005198"}],"version-history":[{"count":2,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005198\/revisions"}],"predecessor-version":[{"id":10005203,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005198\/revisions\/10005203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10005159"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10005198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10005198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10005198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}