{"id":10005640,"date":"2019-02-15T11:43:05","date_gmt":"2019-02-15T10:43:05","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10005640"},"modified":"2019-02-28T09:27:47","modified_gmt":"2019-02-28T08:27:47","slug":"finland","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/finland\/","title":{"rendered":"Finns are the world\u2019s biggest coffee drinkers and happiest people."},"content":{"rendered":"<h3><strong>Jhon S\u00f6derlund of Kaffecentralen explains why Finnish people love coffee so much.<\/strong><\/h3>\n<p><span lang=\"EN-GB\">According to the most recent \u00a0<\/span><u><span lang=\"EN-GB\"><a href=\"https:\/\/s3.amazonaws.com\/happiness-report\/2018\/WHR_web.pdf\" target=\"_blank\" rel=\"noopener\">World Happiness Report<\/a>\u00a0<\/span><\/u><span lang=\"EN-GB\">by ONU, Finland is the world\u2019s happiest country. Additionally, Finnish people are also the biggest coffee drinkers, in the face of all those who affirm that drinking too much coffee makes you nervous, and of those who think that Italy takes the top spot only because it\u2019s seen as the homeland of coffee. The reason? Maybe because the Scandinavian countries don\u2019t get to see much sun, and so coffee inevitably becomes an alley to warm up and revitalize. Fact is: Finnish people are the world\u2019s top coffee drinkers par excellence, consuming an average of 10 kg of coffee per capita annually (the average in Italy is 6 kg<\/span>).<\/p>\n<div id='gallery-1' class='gallery galleryid-10005640 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"1200\" height=\"801\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10005452\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1-768x513.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1-1024x684.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/KC-Team-1-899x600.jpg 899w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10005452'>\n\t\t\t\tJhon (from left) with his team\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"1200\" height=\"801\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10005458\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2-768x513.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2-1024x684.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Headquarters-2-899x600.jpg 899w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10005458'>\n\t\t\t\tThe headquarters of Kaffecentralen\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-GB\">In Lauttasaari \u2013 a small island in\u00a0Helsinki &#8211;\u00a0<b>Jhon S\u00f6derlund<\/b>\u00a0(<i>see picture on top<\/i>) runs\u00a0<\/span><b><u><span lang=\"EN-GB\"><a href=\"https:\/\/www.kaffecentralen.com\/\" target=\"_blank\" rel=\"noopener\">Kaffecentralen<\/a>\u00a0<\/span><\/u><\/b><span lang=\"EN-GB\">together with his team: a company specialized in the world of coffee, and\u00a0<\/span><b><u><span lang=\"EN-GB\"><a href=\"http:\/\/ww.caffemoak.com\/\" target=\"_blank\" rel=\"noopener\">Moak\u00a0<\/a><\/span><\/u><\/b><span lang=\"EN-GB\">distributor for Finland. In addition, the company also has two shops in <b>Helsinki<\/b>, where a wide selection of coffee beans, tea and tea and equipment for the most ambitious and passionate home baristas are offered<\/span>.<\/p>\n<figure id=\"attachment_10005463\" aria-describedby=\"caption-attachment-10005463\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-10005463 size-full\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-10005463\" class=\"wp-caption-text\">Jhon S\u00f6derlund<\/figcaption><\/figure>\n<p><strong><i><span lang=\"EN-GB\">How do you drink coffee in Finland?<\/span><\/i><\/strong><\/p>\n<p><span lang=\"EN-GB\">Finland is the world\u2019s top one in roasted coffee consumption. As for the type of coffee, the filtered medium roast is widely spread. However, the dark roast is becoming more and more popular. We use milk in coffee at any time of the day, and often have it in big mugs<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">.<\/span><\/p>\n<p><strong><i><span lang=\"EN-GB\">What are the new trends?<\/span><\/i><\/strong><\/p>\n<p><span lang=\"EN-GB\">New trends definitely include the espresso based coffees. Finnish people choose to have high-end coffee machines even at home. The <b>attention to traceability<\/b>of raw materials as well as food safety are gaining more and more importance. A growing number of consumers wants to know the origin of products and make sure producers care about the issues related to <b>sustainability<\/b><\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">.<\/span><\/p>\n<p><strong><i><span lang=\"EN-GB\">How is the coffee market in Finland?<\/span><\/i><\/strong><\/p>\n<p><span lang=\"EN-GB\">The coffee market is divided between consumer market and business-to-business market. Finland has its own big brands, which hold almost 80 % market share. The remaining percentage is divided by import and small local roasting companies. As people get more and more interested in the origins of the products, even the smaller brands may take advantage of this new trend. <\/span><\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10005461\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/jhon1-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><em><b><span lang=\"EN-GB\">Do you organise training courses ?<\/span><\/b><\/em><\/p>\n<p><span lang=\"EN-GB\">Since the culture of drinking coffee is deep-rooted in our country, training caf\u00e9 and restaurants owners in the first instance is of the utmost importance, as they will then be able to offer their customers an extraordinary experience<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">.<\/span><\/p>\n<p><strong><i><span lang=\"EN-GB\">Your projects for the future?<\/span><\/i><\/strong><\/p>\n<p><span lang=\"EN-GB\">With regards to the coffee offering, we are increasingly moving towards the MOAK brand. We also distribute <a href=\"https:\/\/www.althaustea.de\/en\">Althaus<\/a> teas and La Marzocco espresso machines. One rising star will be our <b>range of office blends<\/b>, which proves to be a booming market. Furthermore, we will continue focusing our attention on what represents the basics of our work: customer support, personnel training and more and more efficient services<\/span><span style=\"font-size: 1em; letter-spacing: 0em;\">.<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-10005640 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-10005497\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/aurora-boreale-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10005497'>\n\t\t\t\taurora borealis\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-10005499\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/foresta1-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10005499'>\n\t\t\t\tFinnish landscape\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">While maybe true that there\u2019s less sun un Finland, Finnish people are happy thanks to their quality of life: less stress and more relax. <b>They invented the sauna<\/b>(and attend it at least twice a week), they have <b>free access to all natural parks.<\/b>They enjoy the <\/span><strong><u><span lang=\"EN-GB\"><a href=\"https:\/\/www.skyscanner.it\/notizie\/aurora-boreale-finlandia\" target=\"_blank\" rel=\"noopener\">aurora borealis<span class=\"apple-converted-space\">\u00a0<\/span><\/a><\/span><\/u><\/strong><span lang=\"EN-GB\">and the <a href=\"https:\/\/www.visitfinland.com\/it\/articolo\/terra-del-sole-di-mezzanotte\/\">midnight sun\u00a0<\/a>and Santa Clause is a resident in their country. <\/span><\/p>\n<p><span lang=\"EN-GB\">No wonder that an additional coffee is balanced out so easily!<\/span><\/p>\n<p><span lang=\"EN-GB\">If you happen to be in the fascinating capital Helsinki, besides going to the sauna and taking a walk, here\u2019s where you can regenerate and heat up with a tasty <b>Caff\u00e8 Moak<\/b>.<\/span><\/p>\n<div id='gallery-3' class='gallery galleryid-10005640 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img width=\"1200\" height=\"600\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-3-10005504\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1-300x150.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1-768x384.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1-1024x512.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/hotel_kamp-1-450x225.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-10005504'>\n\t\t\t\tHotel kamp \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img width=\"1200\" height=\"600\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main-300x150.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main-768x384.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main-1024x512.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/Hotel-Kamp-main-450x225.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">For those who would like to take a step back in time and enjoy all comforts, there\u2019s the <\/span><b><u><span lang=\"EN-GB\"><a href=\"https:\/\/www.hotelkamp.com\/ravintolat\" target=\"_blank\" rel=\"noopener\">Hotel K\u00e4mp<\/a>\u00a0<\/span><\/u><\/b><span lang=\"EN-GB\">in the heart of the historical centre. Established in 1887, it is Finland\u2019s first luxury hotel (<i>picture on top<\/i>) and has been visited by famous people from all over the world<\/span>.<\/p>\n<figure id=\"attachment_10005507\" aria-describedby=\"caption-attachment-10005507\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10005507\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2.jpg\" alt=\"\" width=\"1200\" height=\"801\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2-768x513.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2-1024x684.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/brooklyn-cafe-2-899x600.jpg 899w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-10005507\" class=\"wp-caption-text\">Brooklyn Caf\u00e8 &amp; Bakery<\/figcaption><\/figure>\n<p><span lang=\"EN-GB\">Whereas, those who prefer a more informal place to have a coffee, the ideal place \u2013 especially for families \u2013 is the <\/span> <strong><a href=\"http:\/\/www.brooklyncafeandbakery.com\" target=\"_blank\" rel=\"noopener\">Brooklyn Cafe and Bakery<\/a><\/strong>.<\/p>\n<figure id=\"attachment_10005510\" aria-describedby=\"caption-attachment-10005510\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10005510\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/02\/klaus-hotel-1-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-10005510\" class=\"wp-caption-text\">Hotel Klaus<\/figcaption><\/figure>\n<p>Last but not least, to design lovers we recommend the caf\u00e9 of the <u><a href=\"https:\/\/www.klauskhotel.com\/\">Klaus Hotel<\/a>:<\/u>a place where they give great attention to organic food and raw materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jhon S\u00f6derlund di Kaffecentralen ci spiega perch\u00e8\u00a0 i finlandesi amano cos\u00ec tanto il caff\u00e8.<\/p>\n","protected":false},"author":18,"featured_media":10005485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[39,319,311],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005640"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10005640"}],"version-history":[{"count":1,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005640\/revisions"}],"predecessor-version":[{"id":10005641,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10005640\/revisions\/10005641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10005485"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10005640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10005640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10005640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}