{"id":10006440,"date":"2019-06-22T08:30:31","date_gmt":"2019-06-22T06:30:31","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10006440"},"modified":"2019-06-28T10:31:43","modified_gmt":"2019-06-28T08:31:43","slug":"the-black-book","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/the-black-book\/","title":{"rendered":"Taobuk 2019: Moak presents The Black Book."},"content":{"rendered":"<h3>A book beyond stereotypes that encourages to give things a different meaning.<\/h3>\n<p><span lang=\"EN-GB\">Marcel Proust used to say that \u201c<i>real books should be the offspring of darkness and silence<\/i>\u201d. Maybe because inspiration and creativity of those who write are more easily released with eyes shut and without conditioning<\/span>.<br \/>\n\u201c<strong>The Black Book<\/strong>\u201d is the new project by\u00a0<a href=\"http:\/\/www.caffemoak.com\/\">Caff\u00e8 Moak.<\/a>\u00a0The company has always \u00a0been proven to have a close relation to culture (it has been promoting the national writing contest <a href=\"http:\/\/www.caffe-letterario.it\/\"><strong>Caff\u00e8 Letterario<\/strong><\/a>\u00a0<strong>for almost twenty years now). <\/strong>A first preview of The Black Book\u00a0will be presented at <strong><a href=\"http:\/\/www.taobuk.it\/\">Taobuk<\/a> \u2013 <\/strong><strong>\u00a0<\/strong>Taormina International Book Festival \u2013 held from <strong>June <b><span lang=\"EN-GB\">21<sup>st\u00a0<\/sup>to 25<sup>th.<\/sup><\/span><\/b><\/strong>\u00a0Moak has been partner of the festival in the last four editions.<\/p>\n<div id='gallery-1' class='gallery galleryid-10006440 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/the-black-book-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/taobuk2019-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">This idea for the project <\/span><span lang=\"EN-GB\">\u2013 by\u00a0<\/span><span lang=\"EN-GB\"><a href=\"http:\/\/thesignmoak.com\/formemoak-agenzia-pubblicitaria\/\" target=\"_blank\" rel=\"noopener\">for[me]moak<\/a><\/span><span lang=\"EN-GB\">\u00a0\u2013 arose from the <\/span><b><span lang=\"EN-GB\">invitation to stop seeing things just all white or black<\/span><\/b><span lang=\"EN-GB\">, and rather see them from different perspectives and to go beyond stereotypes. Hence the choice to use black, like the colour of a clean blackboard on which to write and take notes on. Its pages get light from the white contrast of writing, since <\/span><em><span lang=\"EN-GB\">everything is clearer on black\u00a0<\/span><\/em><span lang=\"EN-GB\">\u2013 as one can read on the cover<\/span>.<\/p>\n<p><span lang=\"EN-GB\">The Black Book is also a chance to dispel the negative meaning that is usually attributed to the black colour. Just think about the Sicilian saying <\/span><strong><i><span lang=\"EN-GB\">ti scrivu no libbru niuru<\/span><\/i><\/strong><span lang=\"EN-GB\">\u00a0(\u201c<i>I\u2019ll add your name to the black book<\/i>\u201d \u2013 this sentence is jokingly used among friends to say that someone seeks revenge). Or, of course, of the neosymbolism that associates black to elegance and luxury<\/span>. <span lang=\"EN-GB\">Even the choice of <b>\u201cspecular\u201d binding\u00a0<\/b>from right to left (used by artists like Leonardo da Vinci to emphasize mystery and hide secrets in writings) encourages to \u201creverse\u201d, to dismantle the obvious. Readers and authors are exhorted to avoid giving words, colours and dreams one sole and only meaning<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10006399\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book.jpg\" alt=\"\" width=\"901\" height=\"601\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book.jpg 901w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/book-900x600.jpg 900w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">This item is full of meanings and connections. Starting with the title \u2013 with debossed pattern \u2013 which features the symbol of infinity in the word <i>book.<\/i>\u00a0Just like dreams and\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/blog.taobuk.it\/desiderio-tema-nona-edizione-taobuk\/\" target=\"_blank\" rel=\"noopener\">Desire<\/a><\/span><span lang=\"EN-GB\">\u00a0(topic of the ninth edition of Taobuk) become endless in darkness and silence<\/span>.<\/p>\n<p>TBB\u00a0<span lang=\"EN-GB\">will be available in the\u00a0<\/span><span lang=\"EN-GB\"><a href=\"http:\/\/store.caffemoak.com\/\" target=\"_blank\" rel=\"noopener\">store<\/a><\/span><span lang=\"EN-GB\">\u00a0from July 15<sup>th<\/sup>, 2019<\/span>\u00a02019.<\/p>\n<div id='gallery-2' class='gallery galleryid-10006440 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-10006393\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/marco-poidomani-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10006393'>\n\t\t\t\tMarco Poidomani\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"1200\" height=\"800\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-2-10006395\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/moak_tari-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-10006395'>\n\t\t\t\tMoak-Tar\u00ec\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong><span lang=\"EN-GB\">On Saturday, June 22nd, <\/span><\/strong><span lang=\"EN-GB\">another black thing will be coffee.\u00a0<\/span><span lang=\"EN-GB\">Guests of the gala evening, including <\/span><span lang=\"EN-GB\"><a href=\"http:\/\/thesignmoak.com\/simone-cristicchi\/\" target=\"_blank\" rel=\"noopener\">Simone Cristicchi<\/a>\u00a0<\/span><span lang=\"EN-GB\">and\u00a0<\/span><strong><span lang=\"EN-GB\">Nina Zilli<\/span><\/strong><span lang=\"EN-GB\">, who are expected to show up at the\u00a0<\/span><span lang=\"EN-GB\">Teatro Antico of Taormina, will be able to taste a coffee cocktail prepared by <\/span><span lang=\"EN-GB\">Marco Poidomani<\/span><span lang=\"EN-GB\">, the two-times National Champion of Coffee in Good Spirits, as well as coffee-flavoured <a href=\"https:\/\/www.birratari.it\/prodotti\/tari-moak\/\" target=\"_blank\" rel=\"noopener\">Moak-Tar\u00ec<\/a> beer<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10006396\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/61604523_2241264255909876_1737971628861554688_n.jpg\" alt=\"\" width=\"733\" height=\"363\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/61604523_2241264255909876_1737971628861554688_n.jpg 733w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/61604523_2241264255909876_1737971628861554688_n-300x149.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/06\/61604523_2241264255909876_1737971628861554688_n-450x223.jpg 450w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A book beyond stereotypes that encourages to give things a different meaning. Marcel Proust used to say that [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":10006385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[344],"tags":[138,245,183,356],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10006440"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10006440"}],"version-history":[{"count":1,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10006440\/revisions"}],"predecessor-version":[{"id":10006441,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10006440\/revisions\/10006441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10006385"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10006440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10006440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10006440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}