{"id":10007076,"date":"2019-10-19T12:19:43","date_gmt":"2019-10-19T10:19:43","guid":{"rendered":"http:\/\/thesignmoak.com\/?p=10007076"},"modified":"2019-10-30T12:42:53","modified_gmt":"2019-10-30T11:42:53","slug":"host2019","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/host2019\/","title":{"rendered":"Moak at Host 2019: culture, innovation and contemporaneity."},"content":{"rendered":"<h3><span lang=\"EN-GB\">Moak protagonist at the International Hospitality Exhibition held on October 18-22<sup>\u00a0<\/sup>in Milan. <\/span><\/h3>\n<p>At\u00a0<span lang=\"EN-GB\"><a href=\"http:\/\/www.host.milano.it\/\" target=\"_blank\" rel=\"noopener\">Host 2019<\/a><\/span><span lang=\"EN-GB\">, the International Exhibition dedicated to the hospitality industry, <\/span><span lang=\"EN-GB\"><a href=\"http:\/\/www.caffemoak.com\/\" target=\"_blank\" rel=\"noopener\">Moak<\/a>\u00a0<\/span><span lang=\"EN-GB\">comes forward by highlighting its distinguishing marks: culture, innovation and contemporary communication<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007022\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak.jpeg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak-300x200.jpeg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak-768x512.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak-1024x683.jpeg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak-450x300.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/stand_moak-900x600.jpeg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">Booth 63 in hall 18 is a place representing Moak\u2019s research hub. Red and black elements emphasize the visual territory of the brand, featuring a communication style that speaks an incredibly contemporary language.<\/span><\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007024\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture.jpeg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture-300x200.jpeg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture-768x512.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture-1024x683.jpeg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture-450x300.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/texture-900x600.jpeg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">Visitors are be accompanied through a coffee experience via a multimedia tunnel. A walking trail between virtual and real world, with stages in the continents where coffee plants grow, which Moak carefully chooses and accurately blends for each type of single origin.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-10007076 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso.jpeg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso.jpeg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso.jpeg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-200x300.jpeg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-768x1152.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-683x1024.jpeg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-450x675.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-400x600.jpeg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini.jpeg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini.jpeg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10007042\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini.jpeg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini-200x300.jpeg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini-768x1152.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini-683x1024.jpeg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini-450x675.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marco-poidomani_monorigini-400x600.jpeg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10007042'>\n\t\t\t\tMarco Poidomani\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">At the end of this tunnel, there is a tasting area where guests are able to taste \u00a0the different kinds of coffees: from the Moak blends (the<\/span><span lang=\"EN-GB\">\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/products.caffemoak.com\/colonial\/\" target=\"_blank\" rel=\"noopener\">Colonial<\/a><\/span><span lang=\"EN-GB\">,\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/products.caffemoak.com\/aromatik\/\" target=\"_blank\" rel=\"noopener\">Aromatik<\/a><\/span><span lang=\"EN-GB\">\u00a0<\/span><span lang=\"EN-GB\">and<\/span><span lang=\"EN-GB\">\u00a0<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/products.caffemoak.com\/essential\/\" target=\"_blank\" rel=\"noopener\">Essential<\/a>\u00a0<\/span><span lang=\"EN-GB\">lines) to the new Columbian <i>specialty coffee\u00a0<\/i>coming from plantations that are closely monitored and uncontaminated:\u00a0 <b>Ladera del Tapias\u00a0<\/b>(Gesha variety) and <b>Pioresnada Moka Natural\u00a0<\/b>(Mocha variety). Two refined Arabica qualities selected and roasted by Marco Poidomani, two-time Italian champion of Coffee in Good Spirits, who enhances the blends by using different extraction methods. Even the single origin line was expanded with five Arabica varieties in 1kg packages: Ethiopia Limu, Costa Rica SHB, Colombia Supremo, Honduras SHG, Brasil Santos NY2 and Per\u00f9 MCM<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007018\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic.jpeg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic-300x200.jpeg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic-768x512.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic-1024x683.jpeg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic-450x300.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/espresso-tonic-900x600.jpeg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">Moreover, the half-litre <\/span><span lang=\"EN-GB\"><a href=\"https:\/\/thesignmoak.com\/espresso-tonic\/\" target=\"_blank\" rel=\"noopener\"><b>espresso tonic<\/b><\/a><\/span><b><\/b><i><span lang=\"EN-GB\">mini bottles<\/span><\/i><span lang=\"EN-GB\">are introduced. Freshly made and featuring different flavours, and cooled with the blast chiller rather than ice<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007039\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie.jpeg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie.jpeg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie-200x300.jpeg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie-768x1152.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie-683x1024.jpeg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie-450x675.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/hotellerie-400x600.jpeg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p>A<span lang=\"EN-GB\">t the international event dedicated to hospitality, Moak also aims for the <b>h\u00f4tellerie <\/b>world with a project dedicated to hotels and accommodation facilities, where coffee is not just considered a drink served for breakfast, but represents a real cult involving guests and foodie-travellers. The project includes a <i>room service<\/i>solution in capsules and pads (in six different blends) as well as full-automatic coffee machines \u2013 from espresso to filter \u2013 with integrated coffee grinding system, which allows to always have a fresh and high-end product<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007031\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2.jpeg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2-300x200.jpeg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2-768x512.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2-1024x683.jpeg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2-450x300.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/verogaudio2-900x600.jpeg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">An additional latest product the new <b>Vero Gaudio\u00a0<\/b>drink mix line. A first preview within the Moak booth<\/span>.<\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007043\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali.jpeg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali-300x200.jpeg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali-768x512.jpeg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali-1024x683.jpeg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali-450x300.jpeg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/10\/marsali-900x600.jpeg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p><span lang=\"EN-GB\">Space is also given to <\/span><span lang=\"EN-GB\"><a href=\"http:\/\/www.caffemarsali.it\/\" target=\"_blank\" rel=\"noopener\"><b>Marsal\u00ec<\/b><\/a><\/span><span lang=\"EN-GB\">, the other brand of the Coffee Company, which shares Moak\u2019s same philosophy and introduces itself onto the market with top quality blends that are rich in history and tradition<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moak protagonist at the International Hospitality Exhibition held on October 18-22\u00a0in Milan. At\u00a0Host 2019, the International Exhibition dedicated [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":10007021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[39,399,400,396],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007076"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10007076"}],"version-history":[{"count":3,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007076\/revisions"}],"predecessor-version":[{"id":10007079,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007076\/revisions\/10007079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10007021"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10007076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10007076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10007076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}