{"id":10007209,"date":"2019-11-08T13:02:09","date_gmt":"2019-11-08T12:02:09","guid":{"rendered":"https:\/\/thesignmoak.com\/?p=10007209"},"modified":"2019-11-11T17:29:01","modified_gmt":"2019-11-11T16:29:01","slug":"social-media","status":"publish","type":"post","link":"https:\/\/thesignmoak.com\/en\/social-media\/","title":{"rendered":"Caff\u00e8 Moak case study at Rimini\u2019s Social Media Strategies event"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3>The company is present at Social Media Strategies, the event dedicated to communication and digital marketing.<\/h3>\n<p>Testing, perseverance, small budget and originality. This is how Moak approached digital communication. On Facebook\u2019s 10<sup>th<\/sup> anniversary in Italy (Zuckerberg opened its first base in Milan in 2009), <a href=\"http:\/\/www.caffemoak.com\/\">Moak<\/a> told its story and the way a coffee factory communicates on social media during Social Media Strategies \u2013 the event welcoming experts and professionals of social media held every November at the conference building in Rimini.<\/p>\n<div id='gallery-1' class='gallery galleryid-10007209 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1201\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" aria-describedby=\"gallery-1-10007176\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto-768x1153.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto-682x1024.jpg 682w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto-450x676.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/alessandro-noto-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10007176'>\n\t\t\t\tAlessandro Noto\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"800\" height=\"1200\" src=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2.jpg 800w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2-200x300.jpg 200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2-768x1152.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2-683x1024.jpg 683w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2-450x675.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/pubblico-social-media-2-400x600.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">Social Media Manager of Caff\u00e8 Moak Alessandro Noto outlined the roasting company\u2019s journey through the world of social media. During the two-day event (November 6<sup>th<\/sup>-7<sup>th<\/sup>), he explained how the way the brand positions itself differs from competitor companies. \u201c<i>In Italy<\/i>\u201d<\/span><i><span lang=\"EN-GB\"> \u2013 <\/span><\/i><span lang=\"EN-GB\">he explained <\/span><i><span lang=\"EN-GB\">\u2013<\/span><\/i><span lang=\"EN-GB\"> <i>there actually are 982 roasting companies<\/i>. <i>Such number makes the coffee market particularly competitive and complex<\/i>. <i>At the same time, coffee is a particularly suitable product for social communication. After all, coffee shops have been the first real social networks mankind has ever known.\u201d<\/i><\/span><\/p>\n<p><span class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-10007155\" src=\"http:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1.jpg 1200w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1-300x200.jpg 300w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1-768x512.jpg 768w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1-1024x683.jpg 1024w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1-450x300.jpg 450w, https:\/\/thesignmoak.com\/wp-content\/uploads\/2019\/11\/area-espositiva-1-900x600.jpg 900w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span lang=\"DE\"><a href=\"https:\/\/www.social-media-strategies.it\/\" target=\"_blank\" rel=\"noopener\"><span lang=\"EN-GB\">Social Media Strategies<\/span><\/a><\/span><\/strong><span lang=\"EN-GB\">\u2013 by now at its seventh edition \u2013\u00a0is the awaited yearly event attended by managers, professionals, students and journalists. These two days are dedicated to the development of strategic processes of brands and to professional updates for those who manage platforms and social networks, including<\/span><strong><span lang=\"EN-GB\">Facebook<\/span><span lang=\"EN-GB\">,\u00a0<\/span><span lang=\"EN-GB\">Instagram<\/span><span lang=\"EN-GB\">,\u00a0<\/span><span lang=\"EN-GB\">LinkedIn\u00a0<\/span><\/strong><span lang=\"EN-GB\">and\u00a0<\/span><strong><span lang=\"EN-GB\">YouTube<\/span>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The company is present at Social Media Strategies, the event dedicated to communication and digital marketing. Testing, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":10007164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[39,245,407,408],"_links":{"self":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007209"}],"collection":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/comments?post=10007209"}],"version-history":[{"count":1,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007209\/revisions"}],"predecessor-version":[{"id":10007214,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/posts\/10007209\/revisions\/10007214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media\/10007164"}],"wp:attachment":[{"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/media?parent=10007209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/categories?post=10007209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesignmoak.com\/en\/wp-json\/wp\/v2\/tags?post=10007209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}