In the DNA of Moak Generaction, there’s who loves to invent and improve himself, who respects and supports the environment, who seeks justice and abolishes wars and violence, who acts with tenacity and who strives for peace. It’s the ring of a chain for[me]moak makes emerge in the new “love generaction” project. The graphic concept is summarized in six symbols and uses the language of ideograms, which represents an immediate meeting point between people of different languages. African tradition gives us back many of these ideograms that don’t literacy in order to be understood and go straight to the meaning of basic values of everyone’s life: friendship, love, solidarity. They are valid in the West as well as in Ethiopia or in Ghana. Examining them, they strike up for their strong ability to synthesize, the pronounced symmetry and above all the interpenetration of the double (where the sign consists of two units). The recovery and use of these signs makes us get in touch with a culturally distant, but emotionally very close world. It’s not just by chance that the project is thought for the bio fair product line in support of a fair trade business and in full respect of the environment and working rights.

Love generaction includes the 100 g bio fair blend – the packaging in ecological paper made with by-products of agroindustrial materials clearly shows its line and personality. Instead, the love cup package is cylindrical. Item with versatile core, declinable in multiple uses (vase, glove box, candle). The best ideas come while sipping a good coffee; ideas to tell on a white book, without lines, limits and boundaries, suitable to freely welcome any thought and emotion or simple travel notes. Love generaction also signs the bracelet, a twine of refined and selected fabrics, produced by Lanificio Leo, one of the oldest textile factories in Italy. An accessory representing the ideal completion of a combination of products that are so different from each other, but bound by a common purpose, just like the new moak generation. 

There are people that don’t need to speak in friendship and those who would shout out their love to the four winds. There’s who loves preparing coffee and who wants it to be served. There are people that lay down their arms and those who ask for justice with a look. There’s who believes in fantasy and who swings into action. There’s who wishes a good morning even if it’s raining outside. There’s who lives on dreams and who realizes his/her dreams with commitment. There are people who always choose the same coffee with steadfastness. There are people who love without wanting something in return. There’s a different generation. love generaction.