Moak Bio Fair coffee protagonist at Host 2013, the international Exhibition of the hospitality industry held from October 18th to 22nd in Milan. Moak wanted to spotlight the new line of Organic and Fairtrade certified products, in support of a fair trade business and in full respect of the environment. Such values fully meet the ones of the company philosophy, which has always been careful to quality and respect for labour, without neglecting the commitment in support of a green economy. There are two Bio Fair blends, made with old process methods: in the first one, the taste of cocoa and hazelnuts predominates and is available in 1 kg and 250 g packages, while the second one, bio fair superior, is distinguished by the higher quantity of Arabica and is offered in the 1 kg tin as well as in pads.
Solidarity and sustainability will also be topics of the humanitarian project “love generaction” between Moak and AMREF, which will be promoted on the occasion of the exhibition. AMREF (African Medical and Research Foundation) was established in Nairobi in 1957 thanks to three surgeons. Today, it employs about 900 people and is present in 12 countries between Europe, the United States and Canada, working hard to contribute to increase health in Africa also thanks through active community involvement and reinforcement, local employees and healthcare systems. The values being at the base of AMREF’s activities are aligned with Moak’s ones: respect for the land and local populations, transparency in the communication of all activities and initiatives, accuracy in the use of resources and means, which help to achieve goals that have been set, no forms of discrimination. During the exhibition, visitors will be able to taste the Bio Fair coffee free within the Moak stand (booth 9P-M16P23). Moreover, the “love generaction” project provides gadgets created exclusively by for[me]moak, which proceeds – through free donation – will be allocated by Moak to AMREF, in aid of humanitarian initiatives for Ethiopian people.
Host is also going to be the occasion to present the new “take me away” project, the new house line. Coffee and items connected to it, through which the Moak universe takes form. Instead, for restaurateurs and hotel managers, Moak launches the new blends in pods: Aromatik, top blend of the vending line and Bio Fair Pod, certified Organic and Fairtrade coffee. Moak introduces them together with the two-group espressa machine. A solution dedicated to restaurateurs that want to offer their clients aroma, taste and full-bodiness of real Italian espresso.
Caffè Moak – Host/Sic 2013 Milan – booth 9P-M16P23
Recommended song for the reading of the present article: You are the sunshine of my life – Ella Fitzgerald
