Among the events on the 2013 calendar, Moak could not miss the Anuga fair, leading trade fair for the global food and drink industry, held in Cologne from October 5th to 9th. Absolute protagonist in the Moak space was the Bio Fair product range, the line of Organic and Fairtrade certified products, a further testimony of how the Moak policy is oriented towards the eco-friendly market with more and more attention. Even this year’s Anuga edition dedicated to food & beverage has been a great success, involving about 150 thousand visitors coming from more than 100 countries. It has been a tasty occasion not only for Moak, but also for the Italian market, since Germany is the first destination market of Italian agroindustrial exports.
Moreover, Italy is the fourth supplier of Germany, holding a market share of more than 7% of German imports. It has been a very important even for Moak, both on a European and Global level. “Anuga – explains Giuseppe Ventura, Caffè Moak sales manager – offered the opportunity to establish new contacts, discover current trends, benefit from the entire Kölnmesse infrastructure, among the four biggest exhibition complexes worldwide, shaking the perilously static European market that offers space and gives confidence only to those who show their virtues, like Moak does”.
Recommended song for the reading of the present article: German Clap – Modeselektor
