Marsalì, the coffee roasting company founded in Marsala in 1974, launches its new website www.caffemarsali.it. “An Italian coffee. A taste to discover. Together” is the pay off that appears on the homepage featuring the port of Marsala as background. For[me]moak – Moak’s in-house advertising agency – was inspired by the city when choosing the new name. The website tells about its rediscovered identity and the history of the brand development through pictures, stories and colours. It comes with an intuitive and immediate design, which allows browsing in a simple and quick way.
Set up in Marsala in 1974 with the name of Americaff, the brand was acquired by Moak in 2005, while it became Marsalì in 2014. Just like Moak recalls the name the Arabs used to call Modica, Marsalì (Port of Allah) recalls the thread of that cultural encounter. In the online section dedicated to the brand, thanks to the communicative strength of the new corporate identity, for[me]moak tells the history of the old roasting company of Marsala by expressing and enhancing traditions and stories that intertwine like the motifs of majolica and are visually recognised in the two cup handles recalling Arab-Sicilian architecture when mirrored. A fascinating complexity, including also the range of four quality blends listed in the dedicated product section, which can be reached from any site. While in the dedicated merchandising section, the new line of advertising products created by for[me]moak stands out with style and elegance: from the cup to the sign systems that identify the new brand, “in order to bring a bit of our world everywhere and turn that place into a special one where you can taste our blends and find our unique style”.
Moreover, the new Marsalì website is integrated with social networks, so to communicate on the web at full length and reach clients and enthusiasts of the coffee universe virtually.
