E–commerce seems to be a well-chosen and growing trend. The Observatory on E-Commerce B2c Netcomm of the School of Management of the Engineering School in Milan gives surprising data, considering 2013 as the year of impetuous growth of online stores. A world showcase able to spread a product, last words or news in few seconds. Moak wanted to aim at a flat, easy and quick virtual platform that guarantees a safe purchase for users. The E-commerce is accessible through the website store.caffemoak.com or directly from the corporate website www.caffemoak.com. An online boutique where you can find out all news of the world of Moak and buy products of the House line, from the blends in pads to the refined 250 g tin package available in four different blends and dedicated to those who want to enjoy taste and creaminess of real Italian espresso also at home. Moreover, items of the for[you] line can be “added to the basket” – ideas that take the shape of items connected to coffee and that fully express the Moak philosophy. Made exclusively by the creative for[me]moak laboratory, you can also purchase them in some selected coffee shops that serve Moak espresso. From the coffee spoons in the handy spoon tube that achieved resounding success by receiving many “fancy” and “I like” on social networks, to the special edition collectible cups where the pleasure of drinking coffee is combined with the item’s aesthetic attention becoming expression of art and conviviality.
Instead, for those who love short reading, today it will be even easier collecting or giving books of the book series “Stories about coffee”, the collection of all Caffè Letterario Moak editions, one of the most distinguished national narrative contests. And for those who order gifts, Moak offers particular attention by giving the gift-wrap a special touch and offering the opportunity to include a personal greeting message. The website is compatible with smartphones and tablets and is also available on the main social networks – Facebook, Twitter, Pinterest and Instagram – to make the use even wider. “The store” represents an additional channel to spread the culture of coffee and internationalise the Moak brand.
Recommended song for the reading of the present article: Bring it on home to me – Sony Terry & Brownie McGee
