The usual appointment of the Foreign Distributor Meeting took place in the Moak business district also this year. More than fifty partners coming from those Countries that distribute the Moak blends around the world. For the 2014 edition, even the new distributors that expanded the foreign network were present: Taiwan, United States, Iraq, Australia, Syria and Montenegro. An additional growth showing how the company confirms its will to invest into new markets, strengthening its distribution net and making it as competitive as possible on all fronts. The interventions that followed one another during the day allowed to present an overview of achieved results in 2013 and targets to reach for 2014 and for the coming years.
In the conference opening intervention, Moak Chief Executive Alessandro Spadola confirmed the growing trend of foreign markets, which in 2013 allowed getting back to turnover levels of previous year’s export quote. Moreover, Spadola introduced one of the 2014 targets: aim the attention at the big international groups. “Today – Moak Chief Executive explains – thanks to innovation investments of the production systems and the certifications our company achieved in the last few years, we are ready to introduce ourselves to the big food chains of the international panorama; we aim to join it with our product that represents the real Italian espresso and keeps the quality of handmade production to a high level, even today”.
At the speaker table, the commercial and for[me]moak managers highlighted the importance of turning the partnership relation between Moak and its distributors stronger and more and more collaborative, guaranteeing them support in logistics as well as the one of marketing area, which allowed to strengthen the brand imagine worldwide.The meeting has also been an occasion for a more direct and human confrontation between company and its partners, a possibility to provide all participants new notions and new incitements to face new market challenges despite the crisis.
Recommended song for the reading of the present article: Sing this all together – The Rolling Stones
