A new alliance was established between Caffè Moak and Fnb Trade, a firm working in the ho.re.ca sector in Greece. The new partner, which has been distributing Moak and Marsalì products in the Hellenic market already for several years, just sealed the deal. This agreement is in line with the internationalization process that started in 2016 with the aim to strengthen the presence of the brand in foreign markets directly. After the commercial subsidiaries in New York and Malta, and the inauguration in Germany, the partnership with Fnb Trade represents a further investment into a strongly recovering market, such as the Greek one. “In the last few years, – CEO of the Holding Alessandro Spadola explains – despite the global economic crisis, we have been registering an increase of the export quota in Greece and a brand positioning with a high portion of clientele. Such results were achieved thanks to the work carried out by Fnb Trade and to Anastasios Antonopoulos’ professionalism, who immediately embraced our company philosophy and managed to pass it onto his clients. An operational unit in Greece will allow us being closer to end customers and acting on business and marketing tools in a more efficient way”.
“We are very happy with the new deal with Caffè Moak – states Anastasios Antonopoulos, CEO of Fnb Trade. Caffè Moak is one of the leading companies on the Italian market and positively influenced the growth of our company. Moak will also invest in the sectors of Private Label and retail market, besides the horeca products (Marsalì, Moak). “The dynamics of the international market – Spadola finishes – speak for themselves: in 2016, we registered a 10% increase of the export quota and our aim is to double this number in 2017. This sign invites us to pay attention to a more and more complex and booming international market. Those who study, foresee and behave in a proactive way are the winners today. That’s why we are confident that our investments in Greece will give excellent results”.
