The participants of Fuori Fuoco Moak, fourth edition of the international photography contest promoted by Caffè Moak, will narrate coffee through pictures. Those who take part are asked not only to properly use their camera, but also to grasp their feelings and turn them into inputs to build a photo feature with just three pictures. As the name of the contest actually says, Fuori Fuoco invites to capture looks, landscapes and people – even if out of focus – without clearly representing coffee, but using it as central idea.
The snapshots will be evaluated by an accurate panel of judges presided over by Laura Serani. Laura lives in Paris, where she has been “Présidente du Jury” at the Prix Résidence pour la Photographie de la Fondation des Treilles – director of the panel for photography at the Fondation Les Treilles – since 2015. She has also been an artist representative of the Mois de la Photo in Paris and director of the Galeries Photo et numériques as well as of the photo collection of Fnac in Europe, Brazil and Taiwan. She wrote several books (among others, La fotografia tra storia e poesia [Photography between history and poetry]) and cooperated with different cultural organisations, such as la Maison Européenne de la Photographie, l’Institut Italien de culture in Paris and the MAMM (Multimedia Art Museum in Moscow).
The other judges of the panel: a second woman, Alberta Cuccia, former photo editor of Casamica, bimonthly insert magazine of Il Corriere della Sera and currently photo editor for Rolling Stones Italy. Then, there is copywriter Vincenzo Vigo, who has been creative director for several famous Italian and international agencies, such as Armando Testa. He created some successful campaigns and formats: “Denghiu” with Aldo Biscardi for De Agostini, “The Jumper” for Sammontana, Lottomatica “La nuova smorfia”, and BMW “New York”. Photographer and journalist Maurizio Riccardi from Rome will also choose the winners of the 2017 edition. He is the founder and director of the AGRPress Group. He comes from an artistic family (his father was the famous photographer of “La Dolce Vita”), and cooperates with the most important Italian press agencies in the photography industry, including Asca, Ansa, and AdnKronos. Marco Lentini, art director of for[me]moak (Moak’s in-house advertising agency) and Aiap member (Italian Association of Visual Communication Design) will be judging the snapshots by considering them as communication tools. The Fuori Fuoco panel will select five finalists that will compete for a place on the podium on November 18th – day in which the three winners will be revealed.