Moak embraces the project “Act for food” by Carrefour.

The first store dedicated to healthy and sustainable food in Portogruaro.

Caffè Moak is once again alongside Carrefour in the ambitious project “Act for food”, the series of activities designed by the French chain in order to educate people to a correct and quality diet. The first pilot store in Portogruaro (Ve) just opened. Moak is present with a corner dedicated to Organic and Fairtrade coffee.


Thanks to the installation of an automatic state-of-the-art machine, consumers will be able to select different coffee drinks, including espresso, cappuccino, ginseng and chocolate, as well as Flat White (double espresso and froth milk) and Milk Shakes (coffee and ice cream based smoothies). Everything is rigorously prepared with certified Organic and Fairtrade blends of Moak’s Colonial.


Giuseppe Monciino

The partnership with Carrefour started in 2016– explains Giuseppe Monciino, Caffè Moak Sales Director for Italy – has strengthened even more thanks to a common vision: doing our part in a process that involves all actors, from the producer to the end consumer, with the aim to raise awareness towards sustainable consumption. A goal that is at the base of the Moak philosophy. This is why we always place the search for refined single origins side by side with the attention to people and nature.”

Carrefour Italia presented the project Act for Food “Food Transition” last September in Milan. It is a mission of global changethat Carrefour wants to address not only to its customers.  Target of the of the global project is to improve nutrition without weighing too much on their pockets. “We all deserve the best” is Carrefour Italia’s commitment.

It’s also the slogan of an awareness raising campaign: giving everyone the chance to eat better, with gusto and simplicity, anytime and anywhere, and at a fair price.The Act for Food project consists of nine activities, including the push for organic, banishing about a hundred controversial food additives as well as the reducing or stopping the use of pesticides for agri-foods, antibiotics, and GMO animal feed. Moreover, biodiversity at the table is promoted.