Caffè Moak case study at Rimini’s Social Media Strategies event


The company is present at Social Media Strategies, the event dedicated to communication and digital marketing.

Testing, perseverance, small budget and originality. This is how Moak approached digital communication. On Facebook’s 10th anniversary in Italy (Zuckerberg opened its first base in Milan in 2009), Moak told its story and the way a coffee factory communicates on social media during Social Media Strategies – the event welcoming experts and professionals of social media held every November at the conference building in Rimini.

Social Media Manager of Caffè Moak Alessandro Noto outlined the roasting company’s journey through the world of social media. During the two-day event (November 6th-7th), he explained how the way the brand positions itself differs from competitor companies. “In Italyhe explained there actually are 982 roasting companies. Such number makes the coffee market particularly competitive and complex. At the same time, coffee is a particularly suitable product for social communication. After all, coffee shops have been the first real social networks mankind has ever known.”


Social Media Strategies– by now at its seventh edition – is the awaited yearly event attended by managers, professionals, students and journalists. These two days are dedicated to the development of strategic processes of brands and to professional updates for those who manage platforms and social networks, includingFacebookInstagramLinkedIn and YouTube.